What is Tefilla?

When discussing a concept and its essential meaning, the first step is understanding what the word itself means. One of the greatest misconceptions and poor translations in Tefilla as prayer. Those are two almost opposing concepts. In order to...

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The Four Target Markets

In every business, non-profit or educational venture the key to success is understanding the Target Market or Audience. In this article, I have divided different strategies for Tefilla success based on 4 target audiences, both in formal and informal...

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